Sans Superellipse Hubot 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Korolev' by Device, 'Etrusco Now' by Italiantype, 'Adhesive Letters JNL' by Jeff Levine, 'MVB Diazo' by MVB, and 'Nulato' by Stefan Stoychev (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, industrial, bold, utilitarian, sports, poster, space-saving, impact, modernity, condensed, blocky, rounded corners, sturdy, compact.
A heavy, condensed sans with compact proportions and squared, rounded-corner construction that gives counters and bowls a superellipse feel. Strokes are broadly uniform with minimal modulation, producing dense, dark letterforms and an even texture. Curves are tightened and terminals are blunt, while diagonals in letters like K, V, W, X, and Y read sharp and decisive against the otherwise blocky geometry. The lowercase is large and sturdy, with simple, single-storey forms and short extenders that keep the silhouette tight in running lines.
Best suited to headlines and short statements where maximum impact and compact set width are needed, such as posters, sports graphics, storefront or wayfinding signage, and bold packaging callouts. It can work in brief blocks of text at larger sizes, but its dense color favors display use over long-form reading.
The overall tone is forceful and no-nonsense, with an industrial, athletic energy. Its compressed width and solid black weight convey urgency and impact, leaning toward a modern signage and poster sensibility rather than a delicate editorial feel.
The design appears intended to deliver high-impact communication in limited horizontal space, combining condensed proportions with rounded-rectangle geometry for a contemporary, durable look. It prioritizes immediacy, legibility at display sizes, and a strong, uniform typographic color.
Spacing appears designed for strong headline color: the dense shapes and compact sidebearings create a continuous band of black in text. Rounded corners soften the severity just enough to keep the style approachable while staying emphatic.