Sans Superellipse Hurep 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Brainy Variable Sans' by Maculinc, 'Azbuka' by Monotype, and 'Manifest' by Yasin Yalcin (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, assertive, industrial, playful, retro, friendly, impact, legibility, solidity, approachability, display, blocky, rounded, compact, sturdy, geometric.
A heavy, compact sans with rounded-rectangle construction and soft corners that keep the mass approachable. Curves read as superelliptical rather than fully circular, while straight segments stay broad and stable, producing a dense, poster-ready texture. Counters are relatively small and apertures tend to be partially closed, reinforcing a solid, uniform silhouette. The lowercase shows single-storey forms (notably a and g) and short extenders, with a sturdy, utilitarian rhythm that remains highly consistent across letters and figures.
Best suited to headlines, posters, and brand marks where strong silhouettes and dense color are desirable. It can also work well for packaging, labels, and wayfinding-style signage that benefits from sturdy, rounded letterforms. For extended text, it will be most comfortable at larger sizes where counters have room to breathe.
The overall tone is bold and no-nonsense, with an industrial strength that feels at home in signage and packaging. Rounded corners and simplified geometry add a friendly, slightly playful edge, giving it a retro display flavor without becoming decorative. It communicates confidence and impact more than subtlety.
The font appears designed to deliver maximum visual weight with controlled geometry, pairing squared proportions with softened corners to stay approachable. Its consistent, rounded-rectangle logic suggests an intention to provide a modern, durable display voice that remains legible and distinctive across short phrases and titles.
The design relies on broad strokes and compact spacing to create strong word shapes; at smaller sizes, the tight counters and closed apertures may reduce internal clarity, while at larger sizes the clean geometry reads especially well. Numerals match the same blocky, rounded logic and appear built for headline emphasis.