Sans Normal Kidem 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'Migrosta JM' by Joelmaker, 'Otoiwo Grotesk' by Pepper Type, 'Few Grotesk' by Studio Few, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, assertive, modern, dynamic, confident, impact, motion, clarity, modernity, oblique, geometric, clean, solid, open counters.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes remain largely uniform with minimal modulation, producing strong, crisp silhouettes and open counters. Curves are drawn with generous radii (notably in C, G, O, Q and the bowls of b, p, d), while joins and terminals feel clean and slightly softened rather than sharp. The overall rhythm is expansive, with wide letterforms and sturdy spacing that keep the texture even and legible at large sizes.
Best suited for display typography where impact and motion matter: headlines, large-format posters, brand marks, and energetic campaign graphics. The broad set and open counters also make it useful for short UI or packaging callouts that need to read quickly at a glance.
The font projects speed and forward motion through its consistent slant and firm weight, giving it an energetic, performance-oriented tone. Its clean geometry and sturdy presence read as contemporary and confident, suited to messaging that wants to feel direct and high-impact without becoming decorative.
The design appears intended to deliver a strong, modern sans voice with built-in dynamism from an oblique axis and wide stance. It prioritizes bold clarity and a clean, geometric construction for contemporary branding and attention-driven typography.
Numerals match the letters in weight and slant, with round forms (0, 8, 9) staying very circular and the 1 rendered as a simple angled stroke. Uppercase shapes lean toward straightforward construction, while lowercase forms retain a utilitarian, modern feel with ample aperture and clear differentiation across glyphs.