Sans Normal Idduj 5 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, ui text, headlines, packaging, posters, friendly, modern, casual, clean, approachable, approachability, modernization, readability, informal tone, branding flexibility, rounded, humanist, soft corners, open counters, slanted.
A slanted sans with rounded terminals and softly squared curves that keep the forms smooth and readable. Strokes are even and steady, with gently modulated joins and a consistent, slightly condensed rhythm from letter to letter. The lowercase shows open apertures and clear counters, while capitals stay simple and geometric with subtly softened corners. Numerals follow the same rounded, even-stroke construction, giving the set a cohesive, contemporary texture.
Works well for brand wordmarks, packaging, and promotional headlines where a friendly, contemporary voice is needed. The even strokes and open forms also suit UI labels, app onboarding, and short-to-medium text blocks in editorial or marketing settings, especially when a relaxed italic texture is desired.
The overall tone is warm and informal without feeling gimmicky, combining a modern clarity with a relaxed, handwritten-like slant. Its rounded finishing and open shapes make it feel approachable and energetic, suitable for friendly branding and conversational UI voice.
The design appears aimed at a versatile, modern sans that stays clean and functional while adding warmth through a consistent slant and rounded detailing. It balances geometric simplicity with humanist openness to remain legible in text while still feeling distinctive.
Diagonal strokes (notably in letters like K, V, W, X, and Y) read crisp and intentional, and the spacing feels balanced for continuous text. The slant is consistent across cases, and the punctuation in the sample maintains the same soft, rounded language, supporting a smooth reading flow.