Serif Contrasted Vidu 2 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Madone' by Runsell Type (names referenced only for comparison).
Keywords: headlines, magazines, posters, branding, packaging, editorial, luxury, dramatic, classical, assertive, impact, refinement, prestige, editorial voice, display emphasis, sharp serifs, vertical stress, hairline joins, crisp, display.
This serif features strong verticals paired with very thin hairlines, creating a pronounced thick–thin rhythm and a clear vertical stress. Serifs are sharp and finely cut, with little visible bracketing, giving terminals a crisp, chiseled finish. Proportions are relatively broad with generous set width and sturdy capitals, while lowercase forms keep a traditional structure with compact apertures and tight interior counters that read dark at text sizes. Numerals and punctuation follow the same high-contrast logic, with delicate joins and prominent main strokes.
Best suited to display typography such as magazine headlines, fashion or cultural posters, and high-end branding where contrast and refinement are desirable. It can work for short editorial subheads or pull quotes when ample size, leading, and reproduction quality preserve the hairlines.
The overall tone is formal and high-impact, with a polished editorial feel. Its dramatic contrast and crisp detailing suggest luxury and authority, leaning toward classic print traditions while remaining bold in presence.
The design appears intended to deliver a modernized high-contrast serif voice: bold in mass, refined in detail, and optimized for attention-grabbing typography with a premium, editorial character.
In the sample paragraph the dense color and fine hairlines create a striking texture, but the thinnest strokes and tight counters can start to close up as lines stack, especially around letters with small apertures. The design’s broad stance and prominent serifs make it particularly commanding in short phrases and headings.