Sans Superellipse Yinu 7 is a very bold, very wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, logos, sports branding, packaging, sporty, retro, punchy, dynamic, loud, impact, motion, branding, display, emphasis, slanted, rounded, soft corners, chunky, compressed counters.
A heavy, right-slanted display sans with rounded, superellipse-like construction and softened corners. Strokes are thick with sharply cut internal notches and ink-trap-like wedges that create lively negative shapes, especially where curves meet stems. Counters are relatively tight, and the overall silhouette reads as compact and muscular despite the broad set, with smooth curves, flattened bowls, and a consistent forward lean across letters and figures.
Best suited to large-scale typography such as headlines, posters, and logo wordmarks where the bold shapes and distinctive internal cuts can be appreciated. It can also work well on packaging or promotional graphics that benefit from a strong, kinetic presence, while long passages of small text may feel dense due to the tight counters.
The style feels energetic and assertive, with a sporty, retro flavor reminiscent of bold advertising and team branding. The slant and cut-in apertures add motion and attitude, giving the face a confident, attention-grabbing voice.
The design appears intended as a high-impact display sans that combines rounded, modern geometry with aggressive cut-ins to preserve clarity and add character in heavy, slanted settings. Its consistent construction across caps, lowercase, and numerals suggests an emphasis on bold branding systems and attention-first messaging.
Letterforms show a consistent pattern of sliced or scooped joins that produce distinctive highlights in the black mass, aiding character differentiation at large sizes. Numerals share the same rounded geometry and angled stress, keeping mixed alphanumeric settings visually cohesive.