Sans Normal Nobab 23 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', and 'BR Segma' by Brink and 'Nicky Sans' by Digitype Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, clarity, brand voice, display strength, rounded, soft, chunky, compact, geometric.
A heavy, rounded sans with compact proportions and smoothly curving bowls that read as geometric and constructed. Strokes are uniform and dense, with broad terminals and minimal modulation, producing solid, blocky letterforms with softened corners. Counters are generally tight but clearly open at display sizes, and the overall rhythm feels even and steady across uppercase, lowercase, and figures.
This font is best suited to headlines and short-to-medium display text where its dense weight and rounded construction can deliver strong impact. It works well for branding systems, packaging, and signage that need a friendly but assertive voice, and it can also serve in UI or labels when used with generous spacing and size.
The tone is bold and upbeat, combining a contemporary, utilitarian sturdiness with a friendly softness. Its rounded geometry and thick presence give it an inviting, playful character while still feeling confident and direct.
The design appears intended to provide a high-impact, contemporary sans that stays approachable through rounded geometry and consistent, sturdy strokes. It prioritizes clarity and visual punch over fine detail, aiming for a bold, versatile display presence across letters and numerals.
Lowercase forms appear straightforward and highly legible, with single-storey construction where visible and simple joins that avoid delicate details. Numerals match the letters in weight and curvature, creating a cohesive, poster-like texture in text.