Sans Normal Lanif 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, confident, friendly, modern, impact, momentum, modernity, approachability, attention, slanted, soft corners, geometric, compact counters, punchy.
This typeface is a heavy, right-slanted sans with broad proportions and smooth, rounded shaping. Strokes are consistently thick with minimal modulation, producing dense, compact counters in letters like a, e, and s. Curves are built from clean arcs and ellipses, while terminals are generally blunt and slightly softened, giving the forms a sturdy, cohesive silhouette. The rhythm is energetic and forward-leaning, with sturdy joins and a strong baseline presence that keeps the bold texture even across the alphabet and numerals.
It performs best in display contexts where bold, slanted letterforms can create immediate emphasis—such as headlines, posters, and high-impact branding. The strong, rounded shapes also suit packaging and apparel graphics, especially in sports, fitness, and youth-oriented themes. For longer passages it will be most comfortable at larger sizes where the tight counters remain clearly open.
The overall tone feels assertive and energetic, with a fast, athletic slant that reads as action-oriented and contemporary. Its rounded geometry keeps the weight from feeling harsh, adding a friendly, approachable edge to an otherwise forceful voice. The result is attention-grabbing and confident, suited to messages that need impact without looking aggressive.
The design appears intended to deliver maximum visual impact with a streamlined, geometric sans structure and a built-in sense of motion. By combining heavy weight with rounded construction and an italic slant, it aims to read quickly, feel contemporary, and project confidence in short, prominent text.
The italic construction is evident throughout, including in the numerals, which maintain the same thick, rounded logic and strong diagonal momentum. Uppercase forms stay simple and geometric, while lowercase includes single-storey constructions (notably a and g), reinforcing a modern, informal character.