Sans Normal Udnat 11 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Imperial' and 'Linear' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, magazine, branding, packaging, confident, editorial, modern, authoritative, clean, impact, clarity, hierarchy, editorial tone, brand voice, crisp, sculpted, bracketed, sturdy, ink-trapless.
A heavy, upright text face with pronounced contrast between thick verticals and finer connecting strokes. Curves are round and smooth, while terminals are clean and decisive, producing a crisp, sculpted silhouette. Proportions feel generously set with open bowls and clear counters; the capitals are broad and stable, and the lowercase maintains a straightforward, text-first structure with single-storey forms visible in letters like “a” and “g”. Numerals are weighty and legible, matching the strong vertical rhythm and consistent stroke logic across the set.
Best suited to headlines, subheads, and short passages where strong contrast and weight can carry hierarchy. It should perform especially well in editorial layouts, posters, and branding applications that benefit from a clean but forceful typographic voice.
The overall tone is confident and editorial, balancing a contemporary cleanliness with a slightly formal, print-minded seriousness. Its strong presence reads as authoritative without becoming ornamental, making it feel suited to emphatic messaging and polished typography.
The font appears designed to deliver a modern, high-impact reading experience—combining sturdy proportions and crisp contrast to create a commanding style that remains orderly and legible in structured layouts.
The design relies on a consistent vertical stress and clear, high-contrast joins that keep letterforms distinct at display sizes. Counters remain open in rounded letters, and straight-sided forms keep a firm baseline and cap-line presence, contributing to a steady texture in paragraphs.