Sans Normal Wiliz 6 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Lincoln Road' by District 62 Studio, 'Giriton' by Hazztype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Centra No. 2' by Monotype, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, chunky, friendly, casual, quirky, approachability, impact, handmade feel, display readability, playfulness, rounded, bouncy, soft corners, hand-drawn, ink traps.
A heavy, rounded sans with compact, chunky silhouettes and softly curved terminals. Strokes are thick and generally even, with subtle irregularities that create a hand-drawn, cut-paper feel. Counters are generous for the weight, and many joins show small notches and tapered pockets that read like ink-trap cuts, helping keep interior spaces open. Uppercase forms are broad and sturdy, while lowercase maintains a simple, single-storey construction and a bouncy rhythm; overall spacing feels lively rather than strictly mechanical.
Best suited for short, high-impact copy such as headlines, posters, stickers, packaging callouts, and brand marks that want a friendly, fun voice. It also works well for children’s materials, casual signage, and social graphics where a bold, playful texture is desirable.
The overall tone is upbeat and approachable, with a slightly mischievous, cartoon-like charm. Its gentle rounding and imperfect texture suggest informality and warmth, making it feel more human and playful than corporate.
The design appears intended to deliver a loud, friendly display voice: rounded, sturdy shapes for immediate legibility, paired with subtle hand-made notches and irregularities to add personality and avoid a sterile geometric feel.
In text, the dense color can build quickly, but the open counters and distinctive notched detailing help preserve letter separation at display sizes. The numerals match the same chunky, rounded logic and feel built for impact rather than fine-grained reading.