Serif Normal Arbun 7 is a bold, wide, high contrast, italic, normal x-height font visually similar to 'ITC New Veljovic' by ITC (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, branding, classic, authoritative, dramatic, literary, emphasis, impact, tradition, readable drama, bracketed, calligraphic, tapered, crisp, confident.
A slanted serif with pronounced thick–thin modulation and crisp, bracketed serifs. Strokes taper into sharp terminals, with teardrop-like joins and a subtly calligraphic ductus that keeps curves lively and counters open. Uppercase forms feel sturdy and formal, while the lowercase introduces more movement through angled entries/exits and energetic diagonals. Figures are robust and legible, sharing the same italic rhythm and contrast-driven sparkle.
This font suits headlines, subheads, pull quotes, and cover typography where a classic serif voice with pronounced emphasis is desired. It can also work for short-form editorial settings and brand marks that benefit from a traditional, authoritative feel and a lively italic texture.
The overall tone is traditional and editorial, with a confident, slightly theatrical energy created by the strong contrast and forward slant. It reads as formal and established, but with enough motion to feel expressive rather than static.
The design appears intended to deliver a conventional serif foundation with an expressive italic character, using strong contrast and sharp finishing to create impact and a refined, print-like texture.
The italic angle is consistent across capitals, lowercase, and numerals, producing a strong rightward flow. Weight is substantial and dark on the page, so the design tends to create bold typographic color and pronounced emphasis at display sizes.