Sans Normal Belof 2 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, playful, quirky, retro, handmade, friendly, space saving, cheerful display, retro flavor, handmade feel, high impact, condensed, bouncy, cartoonish, lively, informal.
A condensed sans with heavy, uniform strokes and soft, rounded terminals. Letterforms are tall and compact, with slightly irregular curves and subtly uneven widths that create a hand-drawn rhythm while staying consistently upright. Counters are relatively small for the weight, and curves (C, O, S) feel more oval than circular, with gentle pinching and wobble that adds character. Lowercase forms are straightforward and readable, with simple single-storey shapes and compact punctuation and numerals that match the tight proportions.
Works best for short to medium-length display settings such as headlines, poster copy, packaging titles, storefront signage, and logo wordmarks where a compact footprint is helpful. It can also suit bold captions or labels when you want a friendly, characterful voice without relying on ornament.
The overall tone is upbeat and informal, with a whimsical, slightly offbeat cadence that feels friendly rather than strict. Its narrow build and springy shapes suggest a retro display sensibility, suited to attention-grabbing, personality-forward typography.
The design appears intended to deliver a strong, space-efficient display sans with a hand-made, playful texture. It prioritizes immediate impact and personality through condensed proportions, heavy strokes, and subtly irregular shaping while preserving clear, familiar letter structures.
Spacing appears naturally tight due to the condensed design, and the font’s character comes through most strongly in rounded letters and diagonals (K, V, W, X), where subtle irregularities make the texture feel lively. Numerals are sturdy and simplified, maintaining the same tall, compact silhouette as the letters.