Serif Normal Arbuh 2 is a bold, wide, high contrast, italic, normal x-height font visually similar to 'Garamond' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, classic, confident, lively, dramatic, expressive italic, editorial impact, classic authority, bracketed, calligraphic, curved, oldstyle, robust.
A strongly slanted serif with pronounced contrast between thick verticals and finer hairlines, creating a crisp, energetic texture. The letterforms are broad and generously proportioned, with substantial bowls and clear interior spaces that help the dark weight remain readable. Serifs are bracketed and tapered, and many joins and terminals show a subtly calligraphic, sculpted treatment rather than rigid geometry. Overall rhythm is bold and sweeping, with curves and diagonals carrying most of the visual momentum.
Well suited to headlines, magazine and newspaper styling, and other editorial contexts where an italic voice is desirable. It should perform especially well in display sizes for posters, book covers, and branding wordmarks that benefit from a bold, classic serif with motion. For longer text, it works best when generous spacing and line length are managed to keep the strong slant from feeling crowded.
The font projects a traditional, editorial tone with a touch of theatrical flair. Its italic drive and sharp contrast feel assertive and expressive, while the serif construction keeps it anchored in familiar book and newspaper typography. The overall impression is confident and slightly dramatic rather than delicate or minimal.
The design appears intended to deliver a conventional serif foundation with an emphatic italic personality—combining classic proportions and bracketed serifs with a more expressive, calligraphy-informed stroke flow. It prioritizes impact and readability at display and editorial sizes through broad forms and clear counters.
Numerals follow the same italic, high-contrast logic as the letters, reading as sturdy and display-friendly. In continuous text, the strong slant and wide set produce a flowing, headline-like cadence, with prominent capital forms that stand out in titles and short passages.