Serif Normal Ulben 10 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: fashion, editorial, magazines, luxury, headlines, elegant, refined, airy, luxury tone, editorial voice, headline impact, refined classic, hairline, didone-like, crisp, high-waisted, delicate.
A delicate serif design with extremely thin hairlines contrasted against sharper, weightier verticals, producing a crisp, high-fashion rhythm. Serifs are fine and pointed, with tapered terminals and smooth, polished curves; round forms stay open and graceful, while joins remain clean and controlled. Proportions lean tall with a pronounced vertical stress, and spacing feels measured to keep the light strokes from collapsing in text. Numerals follow the same refined logic, mixing sturdy stems with filament-thin connections and subtle curves.
Well suited to fashion and lifestyle editorial design, magazine headlines, luxury branding, and high-end packaging where crisp reproduction is expected. It can also serve for pull quotes, invitations, and short-form typography where its contrast and sparkle can be showcased without demanding sustained small-size readability.
The overall tone is poised and luxurious, projecting a couture, gallery-like sophistication. Its sharp contrast and restrained detailing give it a formal, premium voice that feels contemporary yet rooted in classic display typography.
The design appears intended to deliver a premium, contemporary editorial serif with dramatic stroke contrast and refined, razor-thin finishing. It prioritizes elegance and visual impact, offering a polished headline voice that remains orderly enough for short text settings.
In longer text the face maintains an even texture, but its finest strokes read as intentionally fragile, making the design feel best when printing or rendering conditions preserve the hairlines. Distinctive details include sweeping tails on characters like Q and g, and slender, stylized diagonal strokes that add sparkle without turning ornamental.