Sans Normal Likor 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next' by Linotype, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, 'Matahari Sans' and 'Radiate Sans' by Studio Sun, 'Elysio' by Type Dynamic, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, energetic, modern, assertive, impact, motion, attention, modernity, clarity, oblique, compact, punchy, blocky, rounded.
A heavy, oblique sans with rounded, compact forms and sturdy, low-contrast strokes. Curves are built from broad circular shapes with smoothly blended joins, while terminals are mostly squared off with softened corners. Counters are relatively tight for the weight, and the overall rhythm is dense and forward-leaning, producing strong word shapes. The uppercase is wide-shouldered and solid, and the numerals are simple, bold, and highly stable in silhouette.
Best suited to headlines, posters, branding marks, and packaging where bold, fast-looking typography is needed. It also fits sports and fitness-themed communication, event promotion, and short, high-impact UI labels where legibility at larger sizes is prioritized.
The tone is forceful and energetic, with a sporty, action-oriented slant that reads as confident and contemporary. Its mass and forward motion suggest urgency and impact rather than delicacy, making it feel promotional and attention-seeking.
The design appears intended to deliver maximum impact with a dynamic italic stance while keeping shapes simple, rounded, and highly consistent. It prioritizes strong silhouette and immediacy for display typography over delicate detail.
The italic angle is pronounced enough to create momentum, but the construction stays geometric and controlled rather than calligraphic. Round letters like C, G, O, and Q emphasize a smooth, almost aerodynamic curve, while diagonals (V, W, X, Y, Z) appear robust and deliberate at display sizes.