Sans Normal Orbus 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Whitney' by Hoefler & Co., 'Frutiger Next Paneuropean' by Linotype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, playful, confident, retro, impact, approachability, display use, clarity, soft corners, rounded terminals, compact counters, high impact, poster-like.
A heavy, compact sans with rounded, softened corners and broad, low-contrast strokes. Curves are full and slightly squarish in places, giving round letters like C, G, O, and S a sturdy, blocky rhythm. Counters are relatively tight, and joins are robust, producing a dense, high-ink texture in both uppercase and lowercase. The overall impression is uniform and stable, with simple, geometric construction and minimal modulation.
Best suited for headlines, posters, packaging, and brand marks where strong presence is needed at a glance. It also works well for short bursts of copy such as banners, labels, and UI callouts, especially when a friendly, impactful voice is desired.
The tone feels bold and approachable, with a friendly, slightly retro sensibility. Its chunky shapes and softened edges read as energetic and informal rather than technical or corporate, making it well suited to attention-grabbing messages that still want warmth.
The design appears intended to deliver maximum impact with a warm, approachable silhouette—combining simple geometric structure with softened edges for a bold display voice that remains readable and personable.
In text, the weight creates strong color and clear emphasis, while the compact apertures and tight counters make the face feel intentionally dense. The numerals share the same sturdy, rounded construction, keeping headings and display copy visually consistent across letters and figures.