Sans Normal Ormab 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Transit' by FontFont, 'JAF Bernini Sans' by Just Another Foundry, 'Neue Frutiger' and 'Neue Frutiger Paneuropean' by Linotype, 'Fact' by ParaType, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, bold, impact, clarity, modernism, versatility, rounded, geometric, clean, sturdy, compact.
A heavy, geometric sans with broad, uniform strokes and softly rounded curves that keep counters open despite the dense weight. Forms are built from simple circles and straight segments, with clean terminals and a generally square, compact footprint. The lowercase shows a single-storey “a” and “g,” a short-shouldered “r,” and a sturdy, high-crossbar “t,” while capitals read as wide, stable blocks with smooth curves on C, G, O, and S. Numerals are similarly solid and rounded, with clear, simplified shapes designed for strong legibility at display sizes.
Best suited to headlines and short blocks of text where strong presence is desired, such as posters, branding systems, packaging, and wayfinding/signage. It can also work for UI labels or navigation where a compact, high-impact sans is needed, provided sizes and spacing are tuned to avoid crowding.
The overall tone is assertive and straightforward, with a friendly softness coming from the rounded geometry. It feels contemporary and utilitarian—more about clarity and impact than personality-driven flair.
Likely intended as a punchy, geometric workhorse for modern display typography—delivering maximum impact with simple, consistent construction and dependable legibility.
Spacing and proportions favor bold, even rhythm: wide verticals, minimal stroke modulation, and consistent curve tension across rounds. The large x-height and open apertures help the text remain readable in headline settings, while the weight creates strong color on the page.