Sans Superellipse Esbam 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Clara Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, sporty, modern, efficient, confident, approachable, emphasis, speed, clarity, impact, utility, compact, rounded terminals, soft corners, sturdy, clean.
The design is a slanted sans with sturdy, even strokes and softly squared, superelliptical curves throughout. Corners and terminals are rounded, and counters tend toward rounded-rectangle shapes, producing a cohesive, engineered rhythm. Proportions are relatively compact with generous stroke presence, and the forms favor smooth, continuous joins over sharp notches, maintaining a clean silhouette at display sizes.
It suits headlines, branding, and short-form messaging where an assertive, modern slant adds momentum—such as tech products, sports and performance themes, packaging, posters, and social graphics. It can also work for UI labels, dashboards, and signage when used at sufficiently large sizes, where the sturdy strokes and rounded structure keep shapes clear.
This typeface reads as energetic and forward-moving, with a sporty, modern confidence. The oblique stance and compact, rounded structure give it a pragmatic, no-nonsense tone that still feels approachable rather than harsh. Overall it suggests speed, efficiency, and contemporary utility.
The letterforms appear designed to deliver emphatic, high-visibility typography with a sense of motion. The rounded-square geometry and consistent stroke behavior prioritize a clean, unified texture that remains legible while projecting a contemporary, engineered personality.
The numerals and capitals maintain the same rounded-rectilinear construction as the lowercase, reinforcing consistency across sets. The overall spacing appears balanced for display composition, and the slant is strong enough to communicate motion without becoming cursive or calligraphic.