Sans Normal Afdiv 15 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, sports, posters, packaging, modern, dynamic, confident, sporty, techy, convey motion, maximize impact, modernize tone, improve clarity, slanted, geometric, clean, compact, high-impact.
This typeface is a slanted sans with sturdy, uniform stroke weight and smooth, rounded geometry. Curves are built from clean circular and elliptical forms (notably in C, O, Q, and the bowls), while terminals are mostly straight and decisively cut, giving a crisp, engineered finish. Proportions feel compact and efficient, with broad caps and straightforward lowercase construction; the italic angle adds forward motion without becoming calligraphic. Numerals are similarly solid and clear, with simple, open forms and consistent weight across the set.
It is well-suited for high-impact headlines, brand wordmarks, and promotional graphics where a sense of motion and strength is helpful. The clean geometry and strong weight also make it a solid option for packaging callouts, UI hero text, and short statements that need to remain legible at a glance.
The overall tone is modern and energetic, projecting speed and decisiveness rather than delicacy. Its strong silhouettes and forward slant convey a contemporary, action-oriented feel that reads as confident and purposeful.
The design appears intended to deliver a contemporary, forward-leaning sans that pairs geometric clarity with assertive presence. The consistent slant and sturdy construction suggest a focus on energetic display use while remaining structured enough for short-to-medium text blocks.
Letterforms maintain a consistent, industrial rhythm: rounded counters are generous, joins are firm, and diagonals (A, K, V, W, X, Y) carry much of the visual emphasis. The slant is even across uppercase, lowercase, and figures, supporting a cohesive voice in text and display settings.