Sans Other Ifra 7 is a bold, narrow, monoline, upright, short x-height font.
Keywords: headlines, posters, packaging, sports branding, signage, retro, industrial, sporty, sturdy, utilitarian, impact, compactness, display, branding, blocky, compressed, square-shouldered, high-contrast counters, compact.
A compact, heavy sans with squared shoulders and crisp, angular terminals that give the letterforms a carved, block-like silhouette. Curves are tightened and often flattened at the extremes, producing rounded counters with a slightly squarish feel. Strokes maintain a consistent, sturdy weight with minimal modulation, and the overall proportions run condensed with relatively short extenders and a compact x-height. Numerals and capitals read firmly structured, with tight apertures and a rhythm that favors dense, punchy word shapes over airy texture.
Best used for headlines, posters, packaging, and signage where a dense, high-impact voice is needed. It can also support sports or event branding and bold label-style graphics, especially when set with generous tracking or in short bursts of text.
The tone is assertive and workmanlike, mixing a retro sign-painting sensibility with a no-nonsense, industrial directness. It feels energetic and competitive—well suited to loud, attention-grabbing headlines—while still staying clean and straightforward rather than decorative.
The font appears intended to deliver maximum impact in a condensed footprint, combining simplified geometric construction with a sturdy, vintage-leaning character. Its forms prioritize bold legibility and a strong graphic stamp for display typography.
The design emphasizes strong verticals and simplified joins, which helps maintain clarity at larger sizes. The compact internal space and tight openings can cause words to darken quickly in long lines, reinforcing a poster-like presence.