Sans Normal Kobej 10 is a bold, normal width, low contrast, italic, short x-height font visually similar to 'Basic Sans Cnd' and 'Corporative Sans' by Latinotype and 'News Gothic' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, sportswear, energetic, sporty, confident, modern, assertive, impact, motion, promotion, modernity, clarity, slanted, compact, geometric, rounded, high-impact.
A heavy, forward-slanted sans with smooth, rounded curves and sturdy straight stems. The letterforms feel compact, with tight apertures and a relatively short lowercase height that keeps words dense and punchy. Curves are broadly elliptical and joins are clean, producing an even, low-detail silhouette; counters stay open enough for clarity while maintaining a strong, solid color in text. Numerals and capitals share the same robust construction, creating a consistent, headline-oriented rhythm.
Works best for headlines, punchy subheads, brand marks, and promotional copy where strong presence and forward motion are desirable. It is particularly fitting for sports, entertainment, and modern retail applications, and can be effective for short UI labels or callouts when size and spacing allow.
The overall tone is energetic and forceful, with a sporty, contemporary emphasis driven by the slant and strong weight. It reads as confident and promotional, suited to messaging that needs momentum and immediacy.
The design appears intended to deliver a compact, high-impact sans with a clear sense of motion, balancing geometric roundness with a sturdy, no-nonsense build. The aim is likely to provide a contemporary italic voice that stays bold and legible while projecting speed and confidence.
The italic angle is pronounced enough to create motion without becoming calligraphic, and the shapes stay more constructed than handwritten. In longer lines, the dense texture and short lowercase can make spacing feel tight, reinforcing its poster-like presence rather than a quiet reading voice.