Sans Normal Akgan 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite and 'Axiforma' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, clean, approachable, confident, modernize, soften, clarity, impact, approachability, geometric, rounded, open counters, high contrast (optical), large apertures.
A bold, rounded sans with a geometric foundation and smooth, continuous curves. Strokes read as evenly weighted, with generous bowls and open counters that keep forms clear at larger sizes. Terminals are clean and largely straight-cut, while shoulders and joins stay soft and well-rounded, creating a consistent, contemporary rhythm across uppercase, lowercase, and figures. The lowercase shows a compact, sturdy build with broad curves and minimal stroke modulation, and the numerals match the overall rounded, solid silhouette.
Best suited for headlines and display typography where its bold, rounded forms can project a clear, contemporary presence. It also works well for branding and packaging that want a friendly but confident tone, plus signage and UI moments that benefit from large apertures and strong letterforms.
The tone is modern and friendly, with a sturdy confidence that feels approachable rather than severe. Its rounded geometry lends a warm, personable voice while still reading as clean and contemporary.
The design appears intended to deliver a modern, geometric sans voice with softened edges—combining assertive weight with approachable roundness for clear, characterful display setting.
Round letters like O/C/G/Q emphasize smooth circularity, and diagonals in A/V/W/X/Y are crisp without feeling sharp thanks to the softened overall construction. The sample text suggests strong word-shape and clarity for punchy headlines, with dense color that benefits from comfortable tracking and line spacing.