Sans Normal Ammoh 6 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, clean, utilitarian, impact, clarity, approachability, modernity, rounded, open apertures, generous counters, smooth curves, compact joins.
A heavy, rounded sans with even stroke color and smooth, circular curves throughout. Proportions lean broad, with wide capitals and numerals and a steady, horizontal stance. Terminals are clean and mostly blunt, while bowls and counters stay generous, giving letters like B, O, P, and 8 a full, open feel. The lowercase keeps a straightforward, single-storey a and g and a simple, readable structure, with clear spacing and a consistent rhythm in text.
Well-suited for headlines, identity work, and display typography where a strong, clean voice is needed. The open counters and rounded construction also make it effective for signage, packaging, and UI callouts where quick recognition and a friendly tone are priorities.
The overall tone is contemporary and approachable, combining firmness from the weight with friendliness from the rounded geometry. It reads as confident and practical rather than decorative, suited to clear communication and bold presence without feeling aggressive.
The design appears intended as a modern, geometry-forward sans that delivers a bold, approachable presence. It prioritizes clean silhouettes and consistent stroke color to stay legible and impactful across short text, labels, and prominent messaging.
The forms emphasize clarity at larger sizes: round letters are very smooth and symmetrical, and joins are kept compact to maintain a solid texture. Numerals appear sturdy and highly legible, matching the letterforms in width and curvature for a cohesive set.