Sans Superellipse Otmal 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Charles Wright' by K-Type and 'Nulato' by Stefan Stoychev (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, signage, industrial, confident, modern, utility, sports, impact, compactness, robustness, geometric consistency, brand presence, condensed, squared-round, blocky, compact, high impact.
A compact, heavy sans with squared-round construction and superellipse-like bowls. Strokes are monolinear with minimal contrast, terminals are mostly flat, and corners are broadly rounded, producing a sturdy, engineered silhouette. Proportions skew slightly condensed with tight internal counters (notably in C, S, and e), and the round characters (O, 0) read as rounded rectangles. Lowercase forms are simple and closed, with single-storey a and g, a short-shouldered r, and a sturdy, straight-backed n/m rhythm; numerals are similarly blocky with large, rounded rectangular shapes (notably 0 and 8).
Best suited to headlines and short-form display settings where its dense, squared-round forms can read as bold and confident—posters, signage, packaging, sports branding, and strong wordmarks. In extended text, the compact spacing and tight counters create a heavy typographic color, so it works most effectively when given ample size and breathing room.
The overall tone is assertive and pragmatic, with a sporty-industrial feel. Its compact shapes and chunky weight convey strength and immediacy rather than delicacy, suggesting a straightforward, no-nonsense voice for display and branding.
The letterforms appear designed to deliver maximum visual impact through a compact, rounded-rect geometry that stays consistent across the alphabet and numerals. The intention seems to balance friendliness from rounded corners with an industrial firmness from flat terminals and tight, controlled counters.
The design maintains consistent corner radii across letters and numerals, giving the set a unified, modular look. Counters and apertures are relatively tight for the weight, which boosts impact at larger sizes while making the texture feel dense in longer lines.