Sans Superellipse Hidus 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'MVB Diazo' by MVB and 'Imagine Pro' by Salamahtype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, compact, industrial, playful, retro, space saving, impact, brand voice, modernize, blocky, rounded corners, condensed, ink-trap hints, high impact.
This typeface is a heavy, condensed sans with rounded-rectangle construction throughout. Strokes are uniform and dense, with tight counters and compact internal spaces that keep the texture dark and solid. Many joins and terminals are subtly softened rather than sharply cut, giving a superelliptical, molded feel; several glyphs also show slight notch-like cut-ins at corners that read as ink-trap-inspired detailing. Curves are broad and stable, diagonals are thick and sturdy, and proportions prioritize verticality, producing a compact rhythm in both uppercase and lowercase.
Best suited for display settings such as headlines, posters, branding marks, packaging, and signage where a compact, high-impact voice is needed. It can also work for short subheads or labels when space is limited and strong emphasis is desired.
The overall tone is bold and no-nonsense, with a slightly playful edge from the rounded-square geometry. It feels modern and utilitarian, yet it also nods to retro signage and sports-style display typography through its tight fit and chunky silhouettes. The result is confident and attention-grabbing without becoming ornate.
The design appears intended to deliver maximum impact in a condensed footprint, using rounded-rectangle forms to keep the letterforms friendly and contemporary while maintaining a strong, industrial solidity. Subtle corner cut-ins suggest an effort to preserve clarity and shape definition in dense, heavy strokes.
In text, the narrow build and heavy weight create strong word shapes and a consistent, poster-like color. The tight apertures and counters make the design most comfortable at larger sizes where its rounded construction and small corner cut-ins remain clear.