Sans Normal Ogsu 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Halis Grotesque' and 'Halis Rounded' by Ahmet Altun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, modern, impactful display, friendly branding, high readability, rounded, soft, geometric, compact, high impact.
A heavy, rounded sans with compact proportions and strongly simplified shapes. Strokes are thick and uniform, with circular counters and smooth, curved joins that keep corners soft rather than sharp. The lowercase forms are sturdy and wide-set, with single-story a and g, a round i/j dot, and a short-armed t; the overall rhythm is dense and highly legible at larger sizes. Numerals and capitals follow the same geometric logic, leaning on circles and broad verticals for a consistent, blocky texture.
Best suited to headlines, posters, and prominent UI or signage where a thick, rounded voice improves recognition at a glance. It also works well for playful brand identities and packaging that need a modern, friendly impact, while longer paragraphs may feel visually dense due to the heavy stroke weight.
The letterforms project an upbeat, approachable tone—bold and confident without feeling aggressive. The rounded construction and large counters read as friendly and contemporary, giving it a lively, slightly toy-like character suited to attention-grabbing display work.
Likely designed as a bold display sans that prioritizes instant readability and a warm, approachable personality. The consistent geometric construction and rounded detailing suggest an intention to deliver high-impact typography with a contemporary, consumer-friendly feel.
The design emphasizes circularity in letters like O/Q/e and strong vertical stems in letters like H/N/U, creating a stable, poster-ready color. Diagonals (A/V/W/X/Y) are wide and weighty, matching the rest of the set and maintaining a cohesive, punchy silhouette.