Sans Normal Ogby 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometric 415' by Bitstream, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, 'CF Panoptik' by Fonts.GR, 'Gluk Etiuda No23' by Glukfonts, 'Metroblack #2' by Linotype, 'Glorich' by Sarid Ezra, and 'Geometric 415' by Tilde (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, approachable, modern, playful, confident, impactful display, friendly branding, modern utility, youthful tone, rounded, soft, chunky, compact, high-clarity.
This typeface has heavy, rounded construction with smooth, continuous curves and minimal stroke modulation. Terminals are broadly finished and corners are softened, giving letters a sturdy, cushioned silhouette. Counters are generally open and circular-to-oval, with a slightly compact feel in the bowls and a clear, stable baseline rhythm. The numerals match the letters in weight and roundness, reading as solid, geometric forms suited to short, emphatic setting.
It performs best in display contexts such as headlines, branding, posters, packaging, and large-format signage where its rounded weight and simple geometry can carry visual impact. The consistent, open shapes also work well for short UI labels and callouts when a friendly, emphatic tone is desired.
The overall tone is friendly and contemporary, with a playful softness that keeps the weight from feeling harsh. It communicates confidence and clarity, leaning toward a casual, welcoming voice rather than a formal or technical one.
The design appears intended to deliver a strong, modern sans voice with softened geometry—balancing assertive weight with approachable rounded forms for broad, contemporary use in identity and promotional typography.
Round letters like O/C/G/Q are notably full and smooth, while diagonals (A/V/W/Y) keep crisp joins that add energy and structure. The lowercase shows simple, sturdy shapes with pronounced round bowls and short, practical joins, supporting quick recognition in display sizes.