Sans Normal Utgat 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Akzidenz-Grotesk Next' by Berthold, 'FF Transit' by FontFont, and 'Frutiger' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, modern, dynamic, confident, sporty, technical, emphasis, motion, impact, modernity, clarity, slanted, rounded, compact, clean, high-impact.
A slanted, heavy-weight sans with rounded bowls and smooth, low-contrast strokes. The letterforms are compact and forward-leaning, with broad curves in C/O and sturdy verticals, creating a dense, high-impact texture in text. Terminals are mostly clean and blunt, and the overall construction favors simple geometric shapes with slightly tightened counters and energetic diagonals. Numerals follow the same robust, rounded logic and read clearly at display sizes.
Works best for headlines, posters, and brand statements where strong emphasis and momentum are desired. It is well suited to sports, tech-forward promotions, packaging, and short callouts where the dense texture and slanted stance enhance urgency and impact.
The font projects a fast, assertive tone—contemporary and energetic rather than formal. Its forward slant and solid mass give it a punchy, action-oriented feel suited to bold messaging and attention-grabbing headlines.
Likely designed to deliver a modern, energetic sans voice with strong presence, combining rounded geometric forms with an italic stance for speed and emphasis. The goal appears to be clear, forceful display typography that remains clean and contemporary.
In longer lines, the strong slant and heavy color produce a pronounced rightward rhythm that feels lively but can become visually dominant at smaller sizes. The shapes stay consistent across uppercase, lowercase, and figures, maintaining a unified, streamlined voice.