Slab Contrasted Susy 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gintona Slab' by Sudtipos and 'Columbian' and 'Columbian Slab' by Wooden Type Fonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, signage, western, rugged, vintage, assertive, playful, impact, nostalgia, display, sturdiness, brand voice, blocky, bracketed, ink-trap feel, rounded corners, soft terminals.
A heavy, block-driven slab serif with broad proportions and compact counters. Strokes are strongly weighted with noticeable contrast and wide, squared-off slabs that feel slightly bracketed, giving the letterforms a carved, poster-like solidity. Corners read subtly softened and several joins suggest an ink-trap-like bite, helping interior spaces stay open at large sizes. Uppercase forms are stout and stable, while the lowercase carries a friendly, chunky rhythm with a single-storey a and g, a sturdy i with a round dot, and a deep, ear-like j descender.
Best suited for short, high-impact settings such as posters, headlines, branding marks, packaging, and signage where dense black coverage and slab presence are desirable. It also works well for punchy pull quotes or section headers, but its dark texture may be overwhelming for long-form text at small sizes.
The overall tone is bold and charismatic, evoking vintage display typography with a hint of Western or carnival poster energy. Its chunky slabs and softened details keep it approachable while still feeling tough and attention-grabbing.
The design appears intended to deliver maximum visual impact with a nostalgic, display-first voice—pairing sturdy slab serifs and compact counters with softened, print-friendly detailing for legibility and charm at large scale.
Numerals are weighty and highly graphic, with the 2 and 3 showing pronounced, rounded bowls and strong slab terminals. The ampersand is compact and dark, matching the font’s poster-ready color and giving punctuation a similarly emphatic presence.