Slab Normal Mipo 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: body text, editorial, books, reports, branding, classic, trustworthy, bookish, utilitarian, readability, versatility, print tone, editorial utility, slab serifs, bracketed serifs, open counters, moderate apertures, even rhythm.
A sturdy slab-serif with gently bracketed, rectangular serifs and largely even stroke weight. Curves are round and open, with moderate apertures and counters that keep the texture clear in continuous text. Proportions lean traditional: capitals are stable and upright, lowercase has a straightforward construction, and spacing reads even, producing a calm, regular rhythm. Figures are simple and readable, matching the text face’s no-nonsense tone.
It performs well for extended reading in books, magazines, and other editorial layouts where a steady texture and firm serif structure help guide the eye. The clear forms and straightforward numerals also suit reports, documentation, and restrained branding systems that need a reliable slab-serif voice.
The overall impression is classic and dependable, with a quiet editorial feel rather than overt display personality. It suggests practicality and clarity—serious without feeling harsh—making it suitable for contexts where readability and authority are valued.
The design appears aimed at providing a robust, general-purpose slab serif for text and mixed typographic settings. Its emphasis on consistency, clarity, and measured detailing suggests an intention to be a dependable workhorse with a traditional, print-oriented character.
The serif treatment is consistent across the set, giving lines of text a firm baseline and a slightly mechanical, printed-page presence. The design avoids flamboyant detailing, relying instead on balanced proportions and steady letterfit for a cohesive text color.