Sans Normal Okrur 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric (names referenced only for comparison).
Keywords: headlines, branding, ui labels, signage, posters, modern, clean, confident, friendly, neutral, clarity, versatility, modernity, impact, geometric, rounded, crisp, open counters, uniform strokes.
A clean, geometric sans with uniform stroke weight and smooth, rounded curves. Letterforms lean on simple circular and rectangular geometry, with open apertures and generous counters that keep shapes readable at a range of sizes. Terminals are mostly straight and crisp, while joins remain smooth and controlled; diagonals in forms like A, V, W, X, and Y feel sturdy and evenly weighted. Numerals are straightforward and proportional, matching the font’s consistent rhythm and solid, contemporary presence.
Well suited to headlines, short paragraphs, and display-forward UI text where strong presence and quick legibility matter. It also fits brand systems, packaging, and wayfinding/signage thanks to its clear geometry and consistent typographic color.
The overall tone is modern and direct, with a friendly clarity that reads as dependable rather than decorative. Its solid, even color gives it a confident voice for contemporary communication, while the rounded geometry keeps it approachable and neutral enough for many brand moods.
The design appears intended as a contemporary, general-purpose geometric sans that prioritizes clarity, consistency, and a strong silhouette. It aims to provide a dependable modern voice for both branding and functional communication without relying on stylistic ornament.
The lowercase shows familiar, utilitarian constructions with a simple single-storey feel in key shapes and a clear distinction between similar characters through open bowls and clean internal spacing. In text settings, the spacing and proportions create an even texture with minimal visual noise, supporting quick scanning and headline punch.