Sans Normal Amriv 6 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Copihue' by Letritas and 'Corner' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, neutral, confident, clean, friendly, clarity, impact, versatility, modernity, geometric, rounded, sturdy, crisp, even.
A solid, geometric sans with heavy strokes, smooth curves, and largely circular bowls. Letterforms favor simple construction with open counters and rounded terminals where curves resolve, balanced by straight-sided stems and flat horizontals. The uppercase reads broad and steady, while the lowercase shows compact proportions with a sturdy, utilitarian rhythm. Numerals are similarly robust and highly legible, with clear differentiation and consistent weight across curves and straights.
This font works best for headlines, branding wordmarks, posters, and other display contexts where strong presence and quick readability are important. It also suits UI labels and signage where simple shapes and consistent strokes help maintain clarity in compact settings.
The overall tone is modern and matter-of-fact, projecting clarity and confidence without feeling overly technical. Its rounded geometry adds a mild friendliness, making it suitable for straightforward communication that still feels approachable.
The design appears intended to deliver a clear, contemporary sans voice built on geometric fundamentals, prioritizing legibility and visual impact. It aims for a dependable, versatile look that can carry both functional messaging and bold brand statements.
In text, the dense color and generous stroke weight create strong emphasis and high visibility, especially at display sizes. The geometric construction keeps forms consistent across the set, producing a stable, no-nonsense texture in headlines and short blocks.