Sans Normal Anmid 11 is a bold, normal width, monoline, upright, short x-height font.
Keywords: headlines, branding, packaging, posters, wayfinding, friendly, modern, playful, clean, approachable, approachability, clarity, modernity, display impact, rounded, soft, open apertures, generous counters, high contrast joins.
A rounded sans with sturdy, even-weight strokes and softly squared terminals. Curves are smooth and full, with generous counters in letters like O, Q, and e, and open apertures that keep the forms readable at display sizes. The lowercase shows a single‑storey a and g, compact shoulders, and a slightly condensed, tidy rhythm; the cap set is broad and stable with simple geometric construction. Numerals are clear and contemporary, including a slashed zero for differentiation.
Well suited to headlines and brand marks that want a modern, welcoming voice, and it should perform well on packaging and posters where bold, rounded forms help maintain clarity at a distance. The straightforward shapes and open counters also make it a practical choice for simple signage and interface labels when a softer tone is desired.
The overall tone is friendly and contemporary, with a slightly playful softness from the rounded geometry. It feels approachable and informal without becoming hand-drawn, balancing clarity with a casual, upbeat character.
The design appears intended to deliver a contemporary sans with softened geometry—combining sturdy structure and high legibility with rounded, approachable shapes. Its simplified lowercase and differentiated numerals suggest an emphasis on quick recognition in everyday display and brand applications.
Distinctive details include the slashed 0, a compact j with a prominent dot, and a Q with a clean diagonal tail that stays inside the round silhouette. Spacing appears comfortable in text, supporting short lines and headlines with a smooth, even color.