Hollow Other Upmu 7 is a bold, normal width, very high contrast, upright, short x-height font visually similar to 'Daikon' by Pepper Type, 'Santral' by Taner Ardali, 'Nordick' by UICreative, and 'Daily Sans' by Up Up Creative (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, signage, industrial, stamped, rugged, playful, retro, distinctiveness, materiality, retro feel, display impact, texture, cutout, knockout, distressed, rounded, chunky.
A heavy, rounded sans with simplified geometric construction and broad, confident strokes. The letterforms are punctuated by small internal knockouts—pinholes, slots, and irregular cut-outs—that appear consistently across the set, giving each glyph a fabricated, perforated feel. Curves are full and slightly softened, terminals are mostly blunt, and counters tend to be compact, helping the shapes read as dense silhouettes even with the internal voids. In text, the texture from the cut-outs creates an active surface and a slightly uneven rhythm that becomes more pronounced as size decreases.
Best suited to display settings where the perforated texture can read as a design feature—posters, headlines, branding marks, packaging, labels, and signage. It performs especially well at medium to large sizes where the internal cut-outs remain distinct and contribute to the intended industrial character.
The overall tone feels industrial and hands-on, like stenciled, stamped, or riveted lettering on equipment. The cut-out detailing adds a playful, crafty edge while still reading tough and utilitarian. It suggests a retro workshop aesthetic—bold, attention-seeking, and a bit noisy in a deliberate way.
Likely designed to fuse a bold, friendly geometric base with a distinctive manufactured texture, using internal knockouts to evoke punched metal, stamped ink, or stenciled production marks. The intent appears to be instant personality and materiality rather than neutrality, giving designers a ready-made rugged finish without additional effects.
The internal knockouts are small but numerous, creating a speckled highlight pattern inside strokes and bowls. Spacing appears fairly open for such heavy forms, keeping headings readable, while the added texture makes the face feel more decorative than neutral for long passages.