Sans Normal Medan 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, playful, retro, confident, impact, movement, attention, approachability, display, slanted, rounded, compact apertures, tight spacing, bulky.
A heavy, slanted sans with rounded, swollen forms and tightly enclosed counters. Curves are built from broad ellipses, while terminals are smoothly finished, giving letters a soft, inflated silhouette. The stroke structure stays even and blocky, with small apertures and compact interior space that emphasize mass over openness. Overall spacing reads relatively tight in text, creating a dense, high-impact texture with a forward-leaning rhythm.
Best suited for headlines, posters, and bold branding where maximum impact is needed at medium to large sizes. It also fits sports and activewear-style graphics, product packaging, and promotional materials where an energetic, forward-leaning voice helps drive attention.
The font projects speed and force through its strong slant and dense black footprint, while the rounded construction keeps it friendly rather than aggressive. It feels energetic and attention-seeking, with a slightly retro, display-led character that reads as bold and upbeat.
The design appears intended as a high-impact display sans that combines speed cues from the slant with approachable, rounded geometry. Its emphasis on mass, compact counters, and rhythmic forward motion suggests a goal of strong visibility and an assertive, contemporary-adjacent tone.
In running text the closed counters and tight joins create a dark, unified color that favors short bursts of copy over extended reading. Numerals match the letterforms’ chunky, rounded build, supporting a consistent headline tone across mixed alphanumeric settings.