Sans Normal Issy 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Litho Display' by Arkitype, 'ATC Duel' by Avondale Type Co., 'Molde' by Letritas, 'Gunterz' by Locomotype, and 'Karibu' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, punchy, playful, confident, loud, impact, energy, speed, attention, slanted, blocky, rounded, chunky, compact.
A heavy, slanted sans with broad proportions and compact internal counters. Strokes are uniformly thick with softly rounded curves, while joins and terminals often resolve into angled, wedge-like cuts that emphasize forward motion. The overall texture is dense and poster-friendly, with simple geometric construction and consistent, sturdy letterforms across uppercase, lowercase, and numerals.
Best suited for large-scale applications such as headlines, posters, and promotional graphics where impact and motion are desirable. It also fits sporty branding, bold logo wordmarks, and packaging that needs an energetic, attention-grabbing voice.
The font conveys a high-energy, competitive tone with a playful edge. Its strong massing and forward slant feel assertive and fast, while the rounded shapes keep it friendly rather than severe.
The design appears intended to deliver maximum visual punch with an energetic italic stance, pairing friendly rounded geometry with strong, condensed counters for a compact, high-impact silhouette.
Curves are emphasized over sharp corners, but the italic shaping introduces dynamic diagonals in key letters and numerals, creating a lively rhythm. The bold weight reduces counters in letters like a/e/s and numerals, making it most comfortable at larger sizes where the shapes can breathe.