Sans Normal Vedej 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Fester' by Fontfabric, 'Oxford Street' by K-Type, 'Classic Grotesque' by Monotype, 'PF DIN Text' by Parachute, 'Otoiwo Grotesk' by Pepper Type, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, sporty, dynamic, confident, retro, impact, speed, compactness, approachability, oblique, rounded, compact, punchy, friendly.
This typeface is an oblique sans with compact proportions and heavy, even strokes. Curves are generously rounded and terminals are mostly softly squared, producing smooth joins and a solid, continuous color. Counters are relatively tight, especially in letters like a, e, and s, while bowls and arcs stay clean and simplified. The overall rhythm is slightly condensed with a forward lean, and the numerals match the same sturdy, rounded construction for a consistent texture in mixed text.
It performs best where a strong, compact voice is needed—headlines, poster typography, branding lockups, packaging callouts, and social/digital ad graphics. The dense, rounded shapes also suit short UI labels or badges when space is limited, especially at medium-to-large sizes.
The forward slant and compact, sturdy forms give the font an energetic, assertive tone that reads as sporty and contemporary. Rounded shaping keeps it approachable rather than aggressive, while the dense weight lends a confident, headline-ready presence.
The design appears intended to deliver a modern, energetic sans with a forward-leaning stance and a smooth, rounded finish, prioritizing visual impact and tight composition over airy openness.
Uppercase forms feel compact and uniform, while lowercase maintains clear differentiation (notably the single-storey a and g) for a modern sans impression. The oblique angle is consistent across letters and figures, helping lines of text feel cohesive and fast-moving.