Sans Normal Arbup 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Jam Grotesque' by JAM Type Design, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body copy, product design, signage, forms, neutral, modern, clean, practical, friendly, legibility, versatility, clarity, neutrality, systematic, rounded, open apertures, even rhythm, crisp, unembellished.
A clean, rounded sans with smooth curves, straight-sided verticals, and consistently even stroke thickness. Counters are generously open (notably in C, G, e, and s), and terminals read as cleanly cut rather than tapered. Uppercase proportions are straightforward and balanced, while the lowercase maintains clear, compact forms with simple joins and minimal quirks. Numerals are plain and highly legible, matching the letterforms in weight and curvature for a cohesive texture in running text.
This font fits well in UI text, product labels, and general-purpose editorial settings where a neutral sans is needed. Its open shapes and steady rhythm help it hold up in paragraphs, navigation, captions, and instructional content. The uncomplicated numerals also make it suitable for tables, dashboards, and everyday data presentation.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its rounded geometry softens the voice slightly, keeping it approachable without feeling casual or playful. The texture is steady and workmanlike, suited to interfaces and informational settings where readability is the priority.
The design appears intended as a dependable, contemporary sans for broad usability, prioritizing clarity, consistency, and a calm typographic color. Rounded construction and open counters suggest an emphasis on comfortable on-screen reading and an unobtrusive brand voice.
Diagonal strokes (V, W, X, Y) are clean and symmetric, giving the font a stable, engineered feel. The lowercase ‘a’ is single-storey and the ‘g’ is single-storey, reinforcing a straightforward, modern construction. Spacing appears even and controlled, producing a consistent color in both the glyph grid and the sample paragraphs.