Serif Contrasted Puma 1 is a regular weight, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, branding, invitations, elegant, classic, dramatic, refined, luxury feel, editorial voice, display impact, formal tone, didone-like, hairline, vertical stress, swashy, curled terminals.
A high-contrast serif italic with strong thick–thin modulation and a predominantly vertical stress. The letterforms lean consistently with crisp, sharp serifs and extremely fine hairline connections that create a bright, shimmering texture. Capitals are broad and sculpted, while the lowercase shows lively movement with curled entry/exit strokes and occasional swash-like terminals (notably in letters such as a, f, g, j, y). Overall spacing and proportions read on the wider side, giving the italic ample air and a confident, display-oriented rhythm.
Best suited to headlines, magazine titling, pull quotes, and other display applications where the hairlines and sharp serifs can be appreciated. It also works well for luxury branding, packaging, and formal stationery when set at moderate to large sizes with comfortable leading.
The font conveys a polished, editorial elegance with a sense of drama typical of luxury branding and fashion typography. Its pronounced contrast and sweeping italics feel formal and expressive, suggesting sophistication and a slightly theatrical flair.
The design appears intended to deliver a modernized, high-fashion italic voice: assertive contrast, elegant serif detailing, and animated terminals that add personality without abandoning a classical foundation. Its overall build prioritizes style and impact over small-size robustness.
In running text the delicate hairlines and tight interior joins can appear fragile at small sizes, while larger settings emphasize its crisp detailing and calligraphic motion. Numerals follow the same italic, high-contrast logic, with curved forms and tapered terminals that match the letters’ refined finish.