Serif Normal Ponub 2 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, packaging, posters, luxury, dramatic, classic, fashion, refinement, impact, elegance, editorial voice, premium feel, bracketed, tapered, ball terminals, flared, sculpted.
A high-contrast serif with sculpted, tapering strokes and crisp, wedge-like terminals. Serifs are sharply cut and often bracketed, giving the outlines a carved, calligraphic feel while keeping an upright, formal stance. Capitals are broad and steady with generous curves and deep joins; lowercase shows lively modulation with distinctive ball/teardrop terminals (notably in g, a, and f) and a slightly compact, rhythmic texture. Numerals follow the same sharp-thin/dense-thick pattern, reading as display-oriented and visually assertive.
Best suited to headlines, decks, pull quotes, magazine/editorial layouts, and brand identities where strong contrast can be a feature. It also fits premium packaging and poster typography, particularly when set with ample size and spacing to let the hairlines and terminals stay clear.
The overall tone is polished and theatrical, with a couture/editorial confidence and a touch of vintage refinement. Its dramatic contrast and sharp detailing suggest prestige and ceremony rather than everyday neutrality.
The design appears intended to deliver a contemporary take on classic high-contrast serif typography, emphasizing sharp elegance, expressive terminals, and a refined, high-impact presence for display and editorial settings.
At text sizes in the sample, the intense thin hairlines and pointed joins create a sparkling texture and strong word-shape contrast. The design relies on crisp reproduction to preserve fine details, especially in tight counters and delicate hairline connections.