Serif Normal Pokod 7 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, luxury, dramatic, classic, fashion-forward, editorial impact, premium branding, display elegance, classic refinement, wedge serifs, teardrop terminals, bracketed serifs, calligraphic stress, tightly set.
A high-contrast serif with crisp, hairline-thin connections and substantial vertical stems, giving the letters a sculpted, chiseled presence. Serifs read as sharp, wedge-like forms with subtle bracketing, and many strokes finish in tapered, teardrop-like terminals that emphasize a calligraphic stress. The bowls are smooth and rounded while joins stay tight and clean, creating strong black-and-white rhythm. Proportions feel traditional with slightly condensed counters in places, and the overall texture becomes dense and commanding in paragraphs, especially in heavier sizes.
Best suited for headlines, deck copy, and large-scale text where the contrast and detailing can read clearly—magazine layouts, fashion and beauty branding, premium packaging, and poster typography. It can also work for short bursts of editorial text (pull quotes, intros, captions) when set with comfortable spacing and adequate size to preserve the fine hairlines.
The font conveys an editorial, luxury tone—dramatic and poised, with a fashion and magazine sensibility. Its sharp serifs and sparkling thin strokes add a refined, slightly theatrical character that feels premium and confident rather than casual.
The design appears intended to deliver a modern take on a classic high-contrast serif: elegant and authoritative, with sharpened wedge serifs and expressive terminals that add visual flair. The goal is likely strong typographic presence and a refined, premium texture for editorial and brand-forward settings.
The numerals show the same stylized contrast, with a distinctive open, angled '4' and rounded, weighty '8' and '9' that reinforce the display-ready personality. Uppercase forms feel particularly stately, while the lowercase introduces more movement through tapered terminals and compact joins, keeping long lines visually energized.