Sans Other Wipo 7 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Muller' by Fontfabric, 'Equip' and 'Galvani' by Hoftype, 'Binate' by Monotype, 'Fact' by ParaType, 'Core Sans A' by S-Core, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, kids branding, playful, chunky, retro, friendly, comic, attention grabbing, playful display, retro charm, friendly branding, rounded, bouncy, soft corners, ink-trap, bulbous.
A heavy, rounded sans with bulbous forms, soft corners, and an overall inflated silhouette. Strokes are thick and unevenly modulated, with small cut-in notches and highlight-like counters that create a dimensional, slightly distressed rhythm across the alphabet. Terminals tend to be blunt and curved, bowls are generous, and spacing feels roomy, emphasizing a chunky, display-forward color on the page.
Best suited to short, high-impact text such as posters, splashy headlines, packaging fronts, and logo marks where its chunky shapes can read clearly. It also fits playful branding and event graphics, especially where a retro or cartoon-inflected voice is desired.
The tone is upbeat and approachable, with a cartoonish, retro feel that suggests fun rather than formality. Its puffy shapes and quirky interior cutouts give it a lively, hand-made energy, lending a sense of humor and warmth to headlines.
The design appears intended as a bold display sans that prioritizes personality and immediate visual impact, using rounded geometry and decorative internal cut-ins to add texture and a sense of dimensionality. It aims to feel friendly and expressive while remaining simple enough for punchy titling.
Several characters show distinctive internal scoops and small ‘shine’ cutouts that act like built-in texture, making the font feel less geometric and more characterful. The numerals match the same soft, inflated construction and maintain strong presence at large sizes, while dense paragraph settings quickly become visually dominant.