Sans Normal Lidun 16 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bion' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, dynamic, confident, retro, impact, speed, emphasis, branding, attention, slanted, rounded, compact, heavy, soft terminals.
A heavy, right-slanted sans with rounded, compact forms and uniform stroke weight. Curves are broad and smooth, with softly cut terminals and sturdy joins that keep counters open despite the dense weight. Proportions lean wide and stable in the capitals, while the lowercase maintains a straightforward, modern structure; overall rhythm is energetic and forward-leaning with consistent, bold silhouettes across letters and numerals.
Best suited to display applications where strong presence matters: headlines, posters, sports and fitness branding, product packaging, and bold promotional graphics. It can also work for short UI labels or signage when a compact, high-contrast-free italic emphasis is desired, but it is primarily a title and branding face rather than a long-text workhorse.
The tone is assertive and energetic, with a distinctly sporty, action-oriented feel. Its slanted stance and chunky shapes read as confident and upbeat, evoking athletic branding, headline urgency, and bold retail messaging.
The design appears intended to deliver maximum impact with a fast, forward-leaning voice: a bold italic sans that stays clean and uncomplicated while adding motion through its slant and rounded construction.
Numerals and uppercase forms are built to stay legible at display sizes, with simple, high-impact shapes and minimal detailing. The consistent weight and rounded geometry create a friendly softness that tempers the aggressiveness of the italic angle.