Sans Normal Liduk 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Futura BT' by Bitstream; 'Futura EF' by Elsner+Flake; 'Futura' by Linotype; 'Futura ND', 'Futura ND for Nike 365', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; and 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, retro, impact, momentum, approachability, slanted, rounded, soft corners, compact, heavy.
A heavy, right-slanted sans with rounded, softened corners and dense, compact letterforms. Curves are broad and smooth with minimal stroke modulation, while joins and terminals feel subtly blunted rather than sharp. The capitals are wide and stable with generous internal counters for the weight, and the lowercase shows a sturdy, slightly condensed rhythm with single-storey forms and simple, open construction. Numerals and punctuation echo the same bold, rounded geometry, producing a cohesive, high-impact texture in text.
Best suited for headlines, short bursts of copy, and prominent UI or packaging callouts where bold emphasis and momentum are desirable. It works especially well for athletic, casual, or retro-leaning branding, and for display settings where the rounded heaviness can be a defining visual hook.
The overall tone is assertive and kinetic, with a sporty, forward-leaning attitude. Its soft rounding keeps the weight from feeling harsh, giving it a friendly, approachable confidence that reads well in bold statements and energetic branding.
The design appears intended to deliver maximum impact with a smooth, rounded sans vocabulary, combining strong mass with a consistent italic drive. It prioritizes immediacy and presence, aiming for legible, energetic display typography that still feels approachable.
The italic slant is consistent and strong, creating pronounced forward motion even at larger sizes. Round letters (like O/C/G) feel notably circular, while diagonals (V/W/X/Y) are thick and stable, reinforcing a blocky, poster-ready silhouette.