Serif Contrasted Etdi 7 is a very light, very wide, very high contrast, upright, tall x-height font.
Keywords: headlines, magazine, fashion, branding, posters, editorial, luxury, refined, classical, dramatic, elegance, editorial clarity, premium branding, dramatic contrast, modern classic, hairline, vertical stress, modern serif, sharp terminals, high-contrast.
A high-contrast serif with pronounced vertical stress, pairing sturdy, straight stems with extremely fine hairline serifs and connecting strokes. Proportions run wide and airy, with generous sidebearings and a tall x-height that keeps lowercase forms open at text sizes. Curves are smooth and controlled, counters are large, and many joins resolve into razor-thin links, creating a crisp rhythm across lines. Terminals tend toward sharp, clean endings rather than soft shaping, giving the overall texture a sleek, polished look.
Best suited to headlines, decks, pull quotes, and other editorial display roles where its contrast and width can breathe. It also fits luxury branding and packaging that benefits from a polished, modern-classic serif voice. For longer passages, it will perform most comfortably with ample size, leading, and high-quality reproduction.
The font conveys a cultured, editorial elegance—cool, composed, and distinctly premium. Its dramatic contrast and spacious rhythm suggest fashion and art-book sophistication, with a lightly theatrical, high-style presence in display settings.
The design appears intended to deliver a contemporary high-fashion serif aesthetic: wide, spacious letterforms with striking contrast, a tall lowercase, and crisp hairlines that create a refined, premium typographic color in display use.
In the samples, the extreme contrast makes horizontals and delicate diagonals visually disappear sooner than the main stems, so spacing and line length play a big role in perceived color. Numerals are similarly refined, with flowing curves and thin internal strokes that emphasize a graceful, upscale character.