Sans Superellipse Eskas 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Formular' by Brownfox, 'Linear Grotesk' by Designova, and 'Innova' by Durotype (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, ui labels, friendly, modern, informal, sporty, approachable, approachability, modernity, momentum, clarity, rounded, soft terminals, humanist, oblique, open apertures.
A rounded, oblique sans with soft, brushless curves and gently squared counters that give many bowls a superelliptical feel. Strokes stay largely monolinear, with smooth joins and rounded terminals that keep the texture even at display sizes. Proportions are compact and slightly forward-leaning, with open apertures in letters like C, S, and e, and a mix of straight-sided and curved forms that creates a lively rhythm. Numerals and capitals follow the same softened geometry, producing a cohesive, contemporary silhouette.
This font is well suited to branding and identity work that benefits from an upbeat, approachable voice, as well as headlines, posters, and packaging where its rounded oblique forms can carry personality. It can also work for UI labels or navigational text when a friendly, modern tone is desired and sizes are not extremely small.
The overall tone is friendly and energetic, with a casual, conversational tilt that reads modern rather than formal. Its rounded shapes and steady texture feel approachable and slightly sporty, lending warmth without becoming whimsical.
The design appears aimed at blending contemporary rounded geometry with a consistent forward slant to create motion and warmth. Its softened terminals and open forms suggest an intention to stay legible and welcoming while still feeling distinctive in display settings.
The oblique construction is consistent across uppercase, lowercase, and figures, helping the face maintain a unified slant and momentum. Rounded corners and softened diagonals reduce sharpness, which can make the font feel smoother and more forgiving in bold headlines and short bursts of text.