Sans Normal Utbab 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Modal' by Schriftlabor and 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui labels, branding, posters, signage, headlines, dynamic, modern, clean, approachable, sporty, emphasis, modern utility, clean readability, motion, slanted, rounded, open, crisp, even.
A slanted sans with rounded, smoothly curved bowls and a steady, low-contrast stroke. Curves are generous and circular while terminals are clean and uncluttered, giving letters a straightforward, contemporary construction. Proportions feel balanced with a moderate x-height, open counters, and consistent rhythm across upper- and lowercase; figures match the same smooth, slightly oblique stance for a cohesive texture in text.
Works well for interface labels, navigation, and short-to-medium text where a clean sans tone is needed but a slanted stance adds emphasis. It also suits branding, posters, and signage that benefit from a modern, energetic feel while maintaining an even, readable typographic color.
The overall tone is energetic and forward-leaning without becoming aggressive. Its clean shapes and open forms keep it friendly and legible, projecting a contemporary, practical voice suited to everyday communication with a bit of motion.
Designed to deliver a contemporary sans voice with built-in emphasis through a consistent slant, aiming for clarity and a smooth, rounded aesthetic rather than sharp or ornamental detailing. The forms prioritize open readability and a steady rhythm suitable for both display lines and functional text.
The italic angle is consistent across the set, and the round characters (like C, O, S, and 0) retain a smooth, continuous curve that reads well at display sizes. The texture in paragraph samples appears even and uncluttered, with clear differentiation between similar forms through open apertures and distinct inner spaces.