Sans Superellipse Femaz 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Motorway' by K-Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, contemporary, industrial, high impact, space saving, modern branding, motion emphasis, technical feel, oblique, condensed, rounded corners, square-shouldered, compact.
A compact, oblique sans with heavy, even strokes and softened, rounded-rectangle geometry throughout. Curves are squared off into superelliptical bowls, giving letters a sturdy, engineered feel, while terminals tend to be blunt and clean rather than tapered. The condensed proportions and tight internal counters create a dense rhythm, and the italic slant adds forward motion without introducing calligraphic contrast.
Best suited to short-to-medium display copy where density and punch are assets—headlines, posters, branding marks, and packaging. The oblique stance and condensed build make it effective for sporty or industrial identities and for emphasis in promotional typography.
The overall tone is energetic and forceful, with a modern, performance-oriented voice. Its squared curves read as technical and tough, balancing friendliness from the rounded corners with a no-nonsense, high-impact presence.
The design appears intended to deliver maximum impact in minimal horizontal space while maintaining a clean, contemporary sans structure. The rounded-rectangle construction suggests a deliberate blend of technical precision and approachable softness, optimized for bold, fast-looking messaging.
Round characters like O/Q and 0/8 share a consistent squarish curvature, reinforcing a cohesive system. The numerals are similarly compact and robust, matching the uppercase weight and stance for a unified, display-ready texture.