Sans Normal Onluv 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Transit' by FontFont, 'Whitney' by Hoefler & Co., and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, ui labels, branding, posters, signage, modern, confident, clean, friendly, straightforward, clarity, versatility, modernity, impact, utility, geometric, rounded, sturdy, compact, high-clarity.
A solid, geometric sans with rounded bowls and largely uniform stroke weight, producing a smooth, low-friction texture in lines of text. Proportions are compact and efficient, with broad circular forms (notably in O/C/G) balanced by straight, vertical stems and minimally modulated joins. Counters are open and clear, terminals are clean and unadorned, and the overall rhythm stays consistent across capitals, lowercase, and numerals. Numerals follow the same sturdy, geometric logic, reading clearly at display sizes with tight, confident shapes.
It performs best in headlines, interface labels, and short-to-medium text where a strong, clean voice is needed. The sturdy construction and open shapes also make it a good candidate for signage, packaging, and poster work where fast recognition matters.
The tone is modern and assertive without feeling harsh, pairing strong presence with approachable roundness. It communicates clarity and practicality—well-suited to contemporary interfaces and branding that want to feel dependable, direct, and current.
The design appears intended as a contemporary, geometric workhorse: a clear, confident sans optimized for strong impact, consistent rhythm, and straightforward readability across common display and UI contexts.
Uppercase forms feel stable and architectural, while the lowercase maintains legibility through simple construction and distinct silhouettes. The design favors clarity over personality-heavy quirks, giving it a versatile, system-like steadiness in longer settings.