Sans Superellipse Ehkig 1 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Goodland' by Swell Type (names referenced only for comparison).
Keywords: headlines, branding, posters, sports identity, ui labels, sporty, techno, dynamic, modern, industrial, create motion, save space, modernize signage, project speed, rounded corners, condensed, oblique, squared rounds, compact.
This typeface is a compact, oblique sans with rounded-rectangle construction and softly squared curves. Strokes are largely uniform, with clean terminals and minimal modulation, producing a crisp, engineered texture. Counters are tight and vertically oriented, and many curved letters (C, G, O, Q, 0) read as superelliptical forms with rounded corners rather than true circles. The lowercase follows the same angular-rounded logic, with a single-storey a and g, a narrow, straight-stemmed r, and a dot on i/j that stays small and unobtrusive; numerals are similarly condensed with squared shoulders and rounded corners.
It works best for short to medium-length settings where a condensed, forward-leaning voice is desired: headlines, logotypes, product branding, and promotional graphics. The sturdy, uniform strokes also suit UI labels, dashboards, and wayfinding-style applications where compact width and clear silhouettes are advantageous.
The overall tone feels fast, technical, and purpose-built, with a slight retro-futurist and motorsport flavor. Its slanted stance and compact proportions create forward motion, while the rounded corners keep it approachable rather than harsh. The result is confident and energetic without becoming decorative or playful.
The design appears intended to deliver a streamlined, contemporary sans with a distinctly engineered, rounded-rect geometry and a built-in sense of motion. It prioritizes compactness and a coherent modular system across letters and figures, supporting bold, high-impact typographic layouts.
Spacing appears tight and rhythmically consistent, giving lines a dense, signage-like presence. The superelliptical geometry is especially evident in round letters and in the squared, softened joins of characters like m, n, and u, which helps maintain a unified, modular silhouette across the set.